The Consumer
Product Company

Founded in 2013, New Standard has built a portfolio of products that have quietly reshaped how the world connects, consumes, and creates. With over 200 million users and more than $3.5 billion in revenue, its influence extends across the consumer landscape.

Our products reflect a consistent philosophy: that technology, at its best, is both culturally aware and structurally sound. The company’s approach fuses creative intuition with systems-level thinking, delivering platforms that meet the moment while enduring far beyond it.
Its work spans entertainment, lifestyle, and commerce, sectors in flux, shaped by shifting habits and rising expectations. New Standard meets that shift not with speed for speed’s sake, but with precision. Building experiences that enter people’s lives and stay there. The results speak in scale, four acquisitions, global reach, and lasting engagement measured in years, not clicks.

Recognition from Cannes Lions and Apple Design Awards affirms the execution. But it is the loyalty of audiences, and the sustained traction of its products, that define the company’s true signature.

The company remains focused, deliberate, and deeply engaged with what’s next. Its ambition is not simply to follow change, but to shape the standards by which change is measured.