New Standard

At New Standard, we build the products that entertain, inspire, and drive change. Since our founding in 2013, we've launched over 30 consumer products that have reshaped and are reshaping how people experience entertainment, services, and digital interaction.

From industry-defining platforms to game-changing experiences, our work spans multiple sectors, including mobile entertainment, lifestyle services, and e-commerce. Our products have reached millions of users worldwide, transforming everyday routines and enhancing the way people connect, create, and consume.

Our team works together to create products that are not just technically brilliant, but culturally resonant. With a keen understanding of shifting consumer behaviors, we design solutions that capture the moment while building long-term value.

At New Standard, we build the products that entertain, inspire, and drive change. Since our founding in 2013, we've launched over 30 consumer products that have reshaped and are reshaping how people experience entertainment, services, and digital interaction.

From industry-defining platforms to game-changing experiences, our work spans multiple sectors, including mobile entertainment, lifestyle services, and e-commerce. Our products have reached millions of users worldwide, transforming everyday routines and enhancing the way people connect, create, and consume.

Our team works together to create products that are not just technically brilliant, but culturally resonant. With a keen understanding of shifting consumer behaviors, we design solutions that capture the moment while building long-term value.

As a company we are proud to have received recognition from prestigious awards such as the Apple Design Awards and Cannes Lions, which confirms the impact of our work, but the true success lies in the loyal communities and lasting connections we help build.

In addition to our projects, New Standard partners with a select group of founders each year through our Foundry initiative. These fully funded projects are designed to scale and amplify the ideas of emerging innovators, helping them take their products from concept to global reach, building companies with longevity, not quick ideas for revenue.

Our unique partnership model helps fuels innovation and provides access to capital for innovators that ensures New Standard remains at the forefront of the rapidly changing consumer tech landscape.

As a company we are proud to have received recognition from prestigious awards such as the Apple Design Awards and Cannes Lions, which confirms the impact of our work, but the true success lies in the loyal communities and lasting connections we help build.

In addition to our projects, New Standard partners with a select group of founders each year through our Foundry initiative. These fully funded projects are designed to scale and amplify the ideas of emerging innovators, helping them take their products from concept to global reach, building companies with longevity, not quick ideas for revenue.

Our unique partnership model helps fuels innovation and provides access to capital for innovators that ensures New Standard remains at the forefront of the rapidly changing consumer tech landscape.